• launchkit.nyc

We deliver considered branding products that evoke
engaging emotional responses. Innovative thinking and attention to detail are the hallmark of our craft.

Work With Us »

Small. Vibrant. Passionate.

Alice Cole

Artistic Director and lover of cats, Alice’s keen sense of style informs our overall visual direction. She has worked in agencies across the country.

Joseph Ginsburg

Creative Director and Co-Founder, Joseph’s years of experience bring a unique and distinguished look to our varied client projects

Daniel Avery

Founder & CEO. Having worked in some of New York’s biggest agencies, Daniel’s radical vision required a newfound venture.

Guiding Principles.

1. Simplicity Trumps All

Over complicating the problem overcomplicates the solution. A focussed and strategic approach yields the most effective outcomes.

3. Deliver & Awe

We take deadlines seriously. We’re ready to deliver your next project on time and on budget, with results that blow you away.

2. Iterate Then Iterate

Never rest on your laurels. Nothing of worth is perfected on first attempt – so we make it our mission to perfect every last detail.

4. For The People

We believe in collaboration and collegiality – relationships are at the core of our work both internally and with clients.

  • the essence of contemporary NYC.

The Hunter

A hand-crafted branding solution for this historic local legend.

Ruth & Sons

One of New York's most revered cloth traders gets a makeover.

Amber Liqueur

A sophisticated rebranding for a classic bar staple

  • “I’ve been in the fitness industry for 7 years now, and this pre-launch box was health/wellness themed – it couldn’t have been a better match! 💪  What even adds more on top to this subscription box is that all the brands are local and CANADIAN.🇨🇦 What better way to support our Canadian brands through the times we’re going through right now. 🙏”

     

    - waiyousokeen

  • “Finding healthy snacks that I can indulge in is my current goal, as I am working towards being healthy and more active. I was so happy to get my @story.cube box in the mail this past week, as it is packed full of healthy treats and activities (a free online yoga class) that you can also take part in.”

    - annpaige_blog

  • “These treats came in my @story.cube box that I posted about in my story, I’ve added this to my highlight incase you missed it. #StoryCube is a monthly subscription service that comes at absolutely no cost to you. No shipping costs whatsoever!”

    - heliiecopter

  • see you soon.